"Empowering others to arrive at responsibly derived beverage solutions that deliver outstanding results for the Companies he works for"
Whatever the size and scope of your tea ambitions, it’s a fair bet that I have lived through the issues relevant to you, from efficient and responsible procurement through to portfolio selection, design and implementation, both in retail and hospitality.
Let’s face it, “Tea is hot” whether served hot or iced; this infinitely variable beverage produced from one plant is simply mesmerizing, full of flavor, refreshing, calming, convivial and healthy; what is there not to get excited about?
Of course, we all know, that “Tea” in the Consumer’s lexicon includes a much wider array of botanical infusions , those made from the flowers, leaves, stems, seeds, fruit or roots of other plants and these, “herbal tisanes” are a vital and growing part of any portfolio.
Despite the capability of tea to answer a plethora of Consumer expectations and desires, there is no room for complacency; this is a fight for share of throat that other beverage sectors are aggressively pursuing too so, tea has to stand out and that requires careful considerations of Consumer need states, trends and how to best deliver this under the “Tea” banner.