How can I help?
Selling “Tea”: Be you a Tea Board, a Producer, Packer or Retailer (any channel)
I can help make your values relevant in a B2B or B2C arena.
Tea Evaluation: The basis for success in tea starts with an ability to sensorially evaluate the product; yes, this takes time and an investment in cupping but most people have a palate and can be trained to proficiency.
Evaluation of raw materials: Guide to raw material evaluation to improve quality and value
Independent quality assessment
Judging and Arbitration
Tea Sourcing: Right sized procurement strategies and raw material solutions for all applications, including:
Extraction (decaffeination, instant powder, concentrate and essence manufacture)
Dry blend applications
Tea Blending: This is where the magic happens, like an artist mixing colours, so too the tea blender creates new and vibrant characteristics from those already available in nature.
Build competency in this most important of arts, scientifically, to deliver extraordinary products efficiently
Blending constraints and tricks for Loose leaf and teabag grade teas and herbs
Flavouring : Types, constraints, application techniques and combinations
Portfolio Development: Ultimately, your Company’s success and brand equity in tea is down to the range of teas you offer to your customers. The range needs to be relevant, balanced, robust and deliver against the perceived needs state(s) of your target demographic.
Assessment of the target audience
Comprehensive range coverage without complexity
Understanding and introducing balance to your range
Tea ambitions within the North American Market:
The North American tea market has been on a very healthy trajectory for the last 10 years, with the focus been clearly on the premium and super premium segments, while traditional black tea has been on a slow decline. Sounds like there is a lot of opportunity! Well there is but it’s drawn a crowd so, how do you make yourself stand out and be relevant?
I can help you, whether you are starting up, looking to reach the
next level or have a developed tea program that is not
performing in a retail, hospitality or food service environment.
Some of the pitfalls to success:
Range does not meet the expectations
of the target audience
Packaging and count issues
What do you know about the requirements under North American law that your products must meet?
Have a risk assessment performed on your existing range, from raw material compliance to packaging claims.
l have spent my working life procuring teas direct from Origin but am the first to admit that sometimes this will prove to be a false economy. Having said this, there are ways to have the best of both worlds, direct Producer contact and manageable contract quantities of the right qualities for your business.