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john snell
Jan 234 min read
Consultancy, the balance between doing your job and doing the right thing.
The dog eared NMTeaB card If you haven't deciphered the NMT(ea)B acronym, despite the heavy clues provided by font and text on my biz...
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john snell
Dec 6, 20245 min read
The almost unfathomable issue for tea: effecting fair pricing for all.
The number of posts, articles and new reports on the plight of produce farmers (and I am including tea in this realm), due to retailer...
191 views0 comments

john snell
Nov 8, 20244 min read
Brave Governments can make great tea and/or tea great!
It has been a long time since I tasted a really "Jammy" Assam or "Germalene" (Too young?) Uva or indeed had my breath taken away by a...
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john snell
Oct 24, 20244 min read
Is tea a category worth betting on?
In the wake of the offloading (almost exactly 3 years ago)of the largest global tea business, encompassing many familiar brands, there...
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john snell
Aug 20, 20243 min read
Learning from thy neighbour, the management of equity in tea.
At a time when East Africa is mired with , much talked about, unsold stocks of ageing tea India is on a completely different trajectory....
196 views0 comments


john snell
Jul 19, 20246 min read
The elusive art of valuing tea
As a producer of tea it is extremely difficult to know whether you are producing the right stuff or indeed whether you are in the right...
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john snell
Mar 3, 20243 min read
Is there room for new tea origins in a world awash with tea?
It is a difficult question to ask and one that, I, would never answer "No!" to. However, the question is incomplete as it requires "tea...
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john snell
Nov 3, 20235 min read
One man's meat is another man's poison!
As an industry, the tea world is full of expertise and generous practitioners who are ready and willing to share their knowledge with...
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john snell
Mar 23, 20234 min read
150 SKU portfolio, really??
Have you ever done a sales analysis of what makes the majority of your sales? I can bet that 90% comes from a meagre 10-15% and that some...
106 views0 comments


john snell
Dec 1, 20222 min read
A holiday gift for "Tea" drinkers and those "Yet to be"!
It is incredible to me, as an avid steeper of the delicious and myriad cups, which camellia sinensis ("true tea"!!) delivers, that some...
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john snell
Aug 1, 20222 min read
The fear of loss, phantoms and lessons learned from both
The Fear It all starts with a dry cough and, well, we all know the options but eventually one takes the test and hey presto, after being...
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john snell
Apr 11, 20225 min read
Tea and sustainability. Focus on the fundamentals!
I am an exasperated onlooker, when it comes to sustainability efforts in the tea and other commodity industries. Yes, I have sat on a...
69 views0 comments


john snell
Feb 23, 20228 min read
The black tea box we built and finding our "Houdini" moment.
Maybe it's because my taste buds are shot or my memory or both but the classic seasonal teas don't taste quite like they used to or, at...
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john snell
Oct 29, 20212 min read
The Freight Boom, a gold rush for some but not for all.
This week the Freightos Baltic Index shows a dip in container rates, Hooray! But wait, still 320% over a year ago and still a gazillion %...
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john snell
Oct 19, 20213 min read
Is Tea trying too hard?
Every time you see an advert for a tea (CS or otherwise) that purports to protect or deliver an antidote for a clinical condition or...
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john snell
Aug 11, 20215 min read
What's good for the goose.. the ethics of profit and optics
Every time a story about the marginal returns of tea farmers (not excluding other products but I am a tea chap!) I wonder at how we ever...
377 views2 comments

john snell
Jun 10, 20213 min read
Out of the ashes of conflict, the organic rebirth of a disrupted tea origin
The Portuguese, responsible for the introduction of tea to Britain and spawning a global revolution in drinking habits, were also...
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john snell
May 25, 20212 min read
"A puppy is not just for Christmas" nor is tea! A 365 day commitment.
The International Tea Day was successfully and impressively celebrated/recognized by Governments, Tea bodies and companies the world...
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john snell
Apr 21, 20214 min read
"Something is wrong in the state of Denmark or The chasm between global tea production and consumers
Firstly, apologies to Denmark. I love the country and the inhabitants, I have met, but the phrase is apt in that it talks to a troubling...
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john snell
Mar 26, 20213 min read
(N) Ever Given proves that the best laid plans can run aground!
I was in the middle of writing my next dit and then this came across the airwaves, or more correctly across the Suez! Now whether this...
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